Riverside Strengthens Platform with Latest Investment
BrandMuscle Acquisition Delivers New Distributed Marketing Management Capabilities
Chicago, IL—February 28th, 2012—The Riverside Company has signed a definitive purchase agreement to acquire Cleveland-based BrandMuscle, a provider of full-service distributed marketing technology. BrandMuscle will join Riverside’s platform Centiv Services, which develops and executes localized marketing campaigns.
The addition of BrandMuscle makes Centiv the largest and most integrated company in its space, and helps expand the end markets served. BrandMuscle will continue running out of Cleveland under the leadership of BrandMuscle’s CEO Philip Alexander.
"BrandMuscle is an impressive company, both in terms of scope and capabilities," said Riverside Managing Partner Loren Schlachet. "The companies will form the clear market leader in the localized marketing space, with technology and service offerings to meet virtually any traditional or digital marketing need for clients with distributed marketing organizations."
"BrandMuscle has tremendous opportunities moving forward, and we plan to aggressively grow the business," said Alexander. "This is an exciting time for our business, and we’re looking forward to a lot of good things."
"BrandMuscle is an incredible business, and we’re glad to be part of the next chapter in its growth," said John Larkin President and CEO of Centiv. "I applaud the commitment by Riverside to become the leader in the distributed marketing space."
About The Riverside Company (http://www.riversidecompany.com) or (http://www.riversideeurope.com) - The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 260 transactions with a total enterprise value of more than $5.8 billion/€4.7 billion. The firm’s portfolio in North American, Europe, and the Asia-Pacific region includes more than 75 companies with roughly 13,000 employees. Riverside completed acquisitions smoothly thanks to $3.2 billion/€2.4 billion in assets under management, more than 200 professionals in 19 offices, and longstanding relationships with partner lenders.
About Centiv Services (http://www.centiv.com) - Centiv was founded in 2001 with the exclusive aim of providing complete on-demand marketing automation solutions for today’s 24/7, web-based world. With its corporate headquarters in downtown Chicago, Centiv also has two production facilities located on Chicago’s south side and in Clifton, New Jersey. Additionally, the company supports 63 satellite offices and employs a team of more than 300 dedicated, talented associates. As the only marketing on-demand provider to provide truly complete solutions, Centiv offers clients a proprietary suite of automated marketing applications in tandem with production capabilities making it possible for companies to safely automate marketing with distributed users that include franchises, distributors, dealerships, and sales organizations of all sizes.
About BrandMuscle (http://www.brandmuscle.com) - Founded in 2000, BrandMuscle provides localized campaigns for national companies with local marketing needs through an online software tool that allows clients to create customized local marketing material (print and digital) that comply with both internal brand standards and regulations. BrandMuscle serves Fortune 500 clients within the financial services, manufacturing, telecommunications, retail and automotive industries. BrandMuscle also provides media buying, planning and placement services to help clients execute their local marketing programs.
Newest Acquistion Broadens Service Platform
Check out the press release here: http://www.centiv.com/news-02-28-12-BrandMuscle.html
New Mobile Blog Site Ready…
Visit blog.centiv.com on your mobile phone. Any and all feedback is appreciated!
Centiv Services Acquires TradeOne Marketing to Further Expand the Centiv Portfolio
Chicago, IL—January 5, 2012—Centiv Services has closed the acquisition of TradeOne Marketing (TradeOne) an Austin, Texas based provider of marketing services that helps companies design, manage and administer channel marketing programs.
TradeOne provides its technology-enabled services to large companies in a variety of industries, delivering packages that include various incentive programs, channel marketing program management, rebate plans, and loyalty programs. The company specializes in managing and enabling cooperative advertising and channel incentive programs. These programs typically involve ads, marketing collateral, and sales goals used by channel partners including agents, franchisees and dealers of TradeOne’s corporate clients.
Centiv’s expertise lies in helping large brands tailor advertising and marketing for local and regional needs using a variety of mediums like in-store point-of-purchase advertising and promotional materials, print ads, sales collateral, coupons, and direct mail. Centiv also has a broad suite of cross-media campaign management capabilities.
This acquisition strengthens each company’s market position. The partnership creates a premier provider that can offer complete marketing solutions. This combination of resources can meet the needs of any company seeking channel marketing programs and the tools needed to capitalize on those programs.
“The acquisition of TradeOne significantly builds upon Centiv’s market position and suite of capabilities,” said Centiv President and CEO, John Larkin. “We are thrilled about the company’s capabilities and growth prospects.”
“TradeOne has worked closely with Centiv over the past four years in a close, strategic partnership,” said TradeOne President and CEO Dan Hickox. “The acquisition of TradeOne by Centiv holds great promise for our existing and future clients.
About The Riverside Company (http://www.riversidecompany.com) or (http://www.riversideeurope.com) The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 260 transactions with a total enterprise value of more than $5.8 billion/€4.7 billion. The firm’s portfolio in North American, Europe, and the Asia-Pacific region includes more than 75 companies with roughly 13,000 employees. Riverside completed acquisitions smoothly thanks to $3.2 billion/€2.4 billion in assets under management, more than 200 professionals in 19 offices, and longstanding relationships with partner lenders.
About Centiv Services (http://www.centiv.com) Centiv was founded in 2001 with the exclusive aim of providing complete on-demand marketing automation solutions for instant impact in today’s 24/7, web-based world. With its corporate headquarters in downtown Chicago, Centiv also has two production facilities located on Chicago’s south side and in Clifton, New Jersey. Additionally, the company supports 60 satellite offices and employs a team of more than 300 dedicated, talented associates. As the only marketing on-demand provider to provide truly complete solutions, Centiv offers clients a proprietary suite of automated marketing applications in tandem with production capabilities making it possible for companies to safely automate marketing with distributed users that include franchises, distributors, dealerships, and sales organizations of all sizes.
About TradeOne Marketing (http://www.tradeonemktg.com)
TradeOne provides an integrated suite of web based tools and services for managing the full spectrum of channel marketing and incentive programs. A perfect union of technology and people empowering clients with easy to use web based tools, peace of mind with strong financial controls, thought leadership and innovation, quality audit work, robust reporting and “concierge” class customer service. TradeOne strives to be the channel focused strategic partner to clients.
The Riverside Company Completes Acquisition of Centiv Services
Centiv Enters New Wave of Innovation and Growth Powered by Additional Capital and Expertise from Leading Private Equity Firm.
Chicago, IL—September 2, 2011—Centiv Services announced today that The Riverside Company has completed its acquisition of the company positioning it for the next phase of growth and customer-driven innovation for its roster of fortune 500 clients.
Centiv offers a comprehensive marketing automation platform that provides tools to develop customized, local marketing campaigns that can be designed, produced, and fulfilled with short turnaround times. Centiv’s sophisticated solution combines front-end marketing resource management software with digital print production capabilities; providing an integrated service offering that takes campaigns from conception through execution and fulfillment. The company helps clients maintain brand consistency while tailoring campaigns for local audiences and solving complex marketing challenges. Centiv’s end-to-end solution drives results and ensures its clients receive a high return on their marketing investment. The company’s effectiveness has been embraced by a number of Fortune 500 clients, and Centiv has earned a leadership position in the alcohol and beverage industries.
Centiv’s solution allows distributed marketers to customize local advertising content across a variety of mediums to include in-store point-of purchase advertising and promotional materials, print ads, sales collateral, coupons, and direct mail. Centiv also has a broad suite of cross media campaign management capabilities such as mobile advertising, e-mail, social media, and the incorporation of QR codes and PURLs allowing consumers to directly access customized micro-sites.
"The completion of this acquisition marks a new chapter in Centiv Services history” says Centiv’s President and Chief Executive Officer John P. Larkin. “Riverside brings a tremendous amount to Centiv with a proven record of building business in many areas. There are many opportunities ahead for us to accelerate our business growth and to serve our clients in new and innovative ways, and Riverside is the right strategic partner. We look forward to partnering with Riverside to strengthen our value proposition to our clients and our people."
The current Centiv senior management team will remain in place with no significant changes in company operations.
Jones Day advised Riverside on the deal, while Deerpath Capital Management provided financing. TM Capital Corp. and Reinhart Boerner Van Deuren s.c. represented Centiv.
About The Riverside Company (http://www.riversidecompany.com) or (http://www.riversideeurope.com) The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 260 transactions with a total enterprise value of more than $5.8 billion/€4.7 billion. The firm’s portfolio in North American, Europe, and the Asia-Pacific region includes more than 75 companies with roughly 13,000 employees. Riverside completed acquisitions smoothly thanks to $3.2 billion/€2.4 billion in assets under management, more than 200 professionals in 19 offices, and longstanding relationships with partner lenders.
About Centiv Services (http://www.centiv.com) Centiv was founded in 2001 with the exclusive aim of providing complete on-demand marketing automation solutions for instant impact in today’s 24/7, web-based world. With its corporate headquarters in downtown Chicago, Centiv also has two production facilities located on Chicago’s south side and in Clifton, New Jersey. Additionally, the company supports 60 satellite offices and employs a team of more than 300 dedicated, talented associates. As the only marketing on-demand provider to provide truly complete solutions, Centiv offers clients a proprietary suite of automated marketing applications in tandem with production capabilities making it possible for companies to safely automate marketing with distributed users that include franchises, distributors, dealerships, and sales organizations of all sizes.